The East African Rift System (EARS) exhibits a wide varitey of rift processes and characteristics, making it an ideal target for GeoPRISMS goals. Aspects of all the four key rift initiation and evolution (RIE) questions defined in the GeoPRISMS Science Plan can be addressed in part or entirely in this primary site, given the great variety of rift processes and characteristics expressed in this setting. It presents a young, currently-rifting system that expresses the entire history of a continental rift evolution – from initial border faulting in the south to seafloor spreading in the north. The complementary subaerial and lacustrine settings through the EARS present a distinctive mix of environments for the amphibious nature of the GeoPRISMS Program.